A mission statement doesn’t define a lengthy term future state but is more concerned with the current state. It is not exactly a piece of creative writing. BASIC PURPOSE Gold Medal Bakery’s mission statement is to give a product of the best possible value to our clients, thereby gaining and holding their respect and loyalty when achieving sufficient profit to fund our business and it’s growth.
The vision statement stresses the advantages of achieving the goal and doesn’t get caught up in the uninspiring information. While it serves as the end, the mission acts as the means. Vision and mission statements provide schools with an important summary of where they wish to go and what they wish to be.
Therefore, vision statements ought to be viewed as living documents which are going to be revisited and revised. A vision statement is often as easy as a single sentence or can span a brief paragraph. “If it sets out a generic goal that anyone can agree with, it is likely to produce mediocre results,” he said. It is sometimes called a picture of your company in the future but it’s so much more than that.